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December 16, 2001 -- K! Festival in Astoria, London by Johnny Mango

The Swedish five piece, resplendent in matching black shirts with white ties command the Astoria stage. They create an odd sort of visual experience. Two of the band are fat, one is really short and there is a large moustache. The lead singer, Howlin' Pelle Almqvist, stalks the stage like a cross between Jim Carey and Mick Jagger, with a strange smattering of Cliff Richards!
"We came over to England, flew here in a plane, came here with some music, riding around in my brain... so turn up that dial, increase the volume, and listen - your new favourite band."
This is high-energy rock and roll with leaps, kicks and screams. The Hives simultaneously manage brutality and sophistication. They are a band with real conviction: "Damn we are good" they tell us, "Are you ready for us to raise the volume?" The crowd issue a unanimous yes. The band answer with, their biggest hit to date, an ode to how they feel that their greatest skill is to annoy, Main Offender. This is followed by Supply and Demand, they then Introduce The Metric System in Time.
It is a short set, less than an hour, but we are told what we are getting as Pelle provides a running commentary. "You have 40 seconds left of The Hives." When that time is up they leave the stage momentarily before returning with the announcement that "We are now in en core territory." In a final clear statement Chris Dangerous kicks his drums over, Dr Matt Destruction's bass strings are ripped out and the audience are spat at.
review by John Mulvey from dotmusic
Quite a year, really. First the epicentre of rock'n'roll is located in The Strokes' downtown New York basement. A couple of months later, it's moved on to the crazed pop-art-bluesman homestead of Jack White in Detroit. And right now, it's hard to pinpoint exactly, but appears to be moving violently between two remote and hitherto unnoticed towns in Sweden.
You may have heard of The Hives, Fagersta's finest, as the last men standing on Alan McGee's troubled Poptones imprint. They're the band, essentially, to make us forget how much shit he's foisted on us over the past year or so in the name of indie. And more importantly, they might save not just his company, but rock'n'roll itself.
Rarely has a band so actively encouraged and deserved unjustifiable hyperbole. For neophytes, The Hives number five, all dress in black shirts and trousers, white ties and shoes, and behave like a cross between a '60s showband and a team of suicide bombers. This is garage rock at its most rudimentary and narcissistic, played with tremendous energy and the odd knowing wink. There are hundreds of precedents, of course, most recently the revivalist thrash of Rocket From The Crypt and The Make-Up.
But the beauty of the Hives' slick, mad, incredibly fast 30 minutes is that it reminds you that nothing is more exciting than this stupid music when it's played with this much love and fury. Just look at them: frozen in their poses one minute, trashing their gear with choreographed precision the next. Look at the demented fop that is Howlin' Pelle Almqvist, a man who renders the continued existence of Mick Jagger entirely irrelevant. And listen to them, too, because 'Hate To Say I Told You So' and 'Supply And Demand' are the best excuses you'll have to jump on the heads of your loved ones this Christmas. 'Your New Favourite Band' is the name of their current compilation album on Poptones, and they may have a point.
Any more at home like that? It appears so, since the support band are, roughly, Your New Second Favourite Band. International Noise Conspiracy come from the rock Valhalla of Umea, dress in matching black Converse boots, mix up radical leftist ideology with psychotic rock'n'roll theatre and have a singer, Dennis Lyxzé, who makes Howlin' Pelle look shy and retiring. Gasp! then, at his fancy footwork, uncertain breakdancing and frankly ill-advised leaps from the speaker stacks. Cower! before their vicious thrash through The Stooges' 'TV Eye'. And fear! for their career when you spot Noel 'Kiss Of Death' Gallagher nodding approvingly on the balcony; these kids'll be as big as Proud Mary, mark my words. But my God, what a show.
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